A logo/wordmark license, enables usage of the font to create a logo or wordmark for one brand. You can use that logo or wordmark everywhere, including print, social media, web, etc.
A desktop licence, enables the font to be installed upon a computer. This licence is measured on the number of users who have the font installed. Use of the font in the creation of design works, rasterized images, and physical products. (OTF and TTF files).
A web app and website license, enables the font to be utilized in live text on a website, embedding the font only within a single website and agreed pageviews limit. (WOFF and WOFF2 files)
An app license, enables embedding the font in desktop apps, games, and mobile apps but cannot be extractable. Embedding only within a single app and agreed upon user limit.
A social media license, enables usage of the font to create social media assets for the Licensee to use on social media channels (like Instagram, Snapchat, Facebook, and TikTok) this includes video content.
A trial license, which is free, enables you to use the trial font for personal use, client pitches or to decide if you want to buy a license. (OTF files).